Véronique de Soultrait

Véronique de Soultrait

By dint of entwining the thread of her thoughts and her most nuanced ropes; by means of interweaving the tactile practices and techniques of yesteryear, Véronique de Soultrait has managed to conjure the artistic promise of the craftsman’s gesture and make marvels appear. 

It is from her studio in Lyon that she defuses déjà vu with reliefs and renderings, drawing as much inspiration from spirals and the serpentine as from Mondrian’s love of the line. Wall decorations, partitions, doors and trellised panels have caught the eye of interior architects and designers and are now exported to places where beauty reigns from on high: from the banks of Paris to the great restaurants along the coast, from Shanghai to Dubai. – “It’s not because I aim for simplicity that I give into taking the easy route: I’m not the only one who works with this material, but I do it in my own way, and I don’t really think much of being a pioneer or an inventor.” And if, with each order, there lingers the fear of expectation, Véronique knows she can count on her sense of composition, she who has always found her balance between the heritage of a surname with a nobiliary particle and the desire to eschew it without shame. Like her father who assumed his title of Count while working as a “gentleman farmer” – “his hands were rough, as if they had been passed through an agricultural machine” –, Véronique integrated High Society’s ways without totally becoming wrapped up in its sways.

There was certainly the fabulous Bourbonnais family castle where a childhood bloomed under a trio of Italian-style arcades, with strolls through the large park where bunches of cyclamens were gathered in spades. But the hypersensitive girl’s desires also resonated under the Renaissance-style building; the teenager, already quick to “nit-pick,” opposed the drawing, painting and literary expeditions of a future that protocol designed to be as limited as it would be linear –

 “All that was hoped for me was that I would meet a husband at a ball and attend secretarial school. My imagination was my escape, my refuge! I ended up sneaking into the Beaux-Arts competition. After that, I lived five years of fun, crazy encounters and absolute happiness.”

It is from her studio in Lyon that she defuses déjà vu with reliefs and renderings, drawing as much inspiration from spirals and the serpentine as from Mondrian’s love of the line.

From then on, Véronique forged a knowledge of disciplines, currents and their history, while clinging to the punk rock mentality that marked an era, to her manner of continuous “rebellion,” and mixing the science of convenience with that of contravening; between courtesy and ribaldry, between Purcell’s allegros and Jimmy Page’s arpeggios: “To the bourgeois, I am an anarchist, and to the anarchists, I am bourgeois! It’s the same with my creations: to rope, I can add gold thread, kitchen string or rubber. My goal is to instill beauty, but also to be where I’m not expected, to be playful with serious things, to never be completely on one side or the other.” Before her vocation was tuned to rope and string’s good vibrations and she launched her company – “I do this work because I know how to do it, I have to do it, and what’s more, I am asked to do it” –, Véronique spent more than fifteen years as a painter-decorator. She honed her vigilance and attention to detail by restoring the splendor of works that time had claimed for its own. Exhausted by restoration worksites, her “eagerness for everything” turned to reworking objects featuring crochet and macramé, which earned acclaim straightaway: “I re-tinted old crochet objects found in flea markets, transforming them into cushions and luxurious plaids. At a trade show, a representative from a New York store bought the whole collection from me at once!

Between the fingers of Véronique and her team, rope becomes an ornamental material with which anything is possible. Research at the confluence of marquetry, trimmings, braiding and embroidery always leads to the desired acme under the fortunate patronage of serendipity.

The need for personal creative reacquainting, however, was a decisive reason why Véronique returned to wall supports and decorative painting. She borrows traditional knitwear techniques to enrich her work with rope, reinventing styles and methods at will, in the service of aesthetics without ostentation or excess: rhythms inspired by geometrical abstraction, monochromes by Soulages that soothe and relieve, unique pieces resulting from a skillful blend of cultures, an inspirational weave – “I like very manual things and infusing a bit of lightness into this work through touches of improvisation. Given the heart, rigor and investment we put into each project, we don’t need to construct pretentious speeches or concepts to win over our clients and partners.” 

Between the fingers of Véronique and her team, rope becomes an ornamental material with which anything is possible. Research at the confluence of marquetry, trimmings, braiding and embroidery always leads to the desired acme under the fortunate patronage of serendipity: “We experiment a lot without using a lot of tools. And above all, we have developed little secrets to ensure our works’ durability! In any case, there is always a great amount of emotion involved when starting from a small sample and seeing it become a three-meter door conceived by Laura Gonzalez for a Cartier boutique. It’s like a musician who creates a little melody on their own, to later discover it being sung at the opera. It’s very intimidating!”

The designer is surely pleased to work alongside a highly committed agent and to see her signature cross overseas, it is still within the walls of her studio that she feels most at ease: in this universe personalized by a special array of earthenware, notes from friends who care, and ceramics she found here and there; by “lots of ethnic stuff” brought back from trips, and abundant samples of cotton, hemp and abaca rope – all things that put a smile on her lips. While in a corner, pots are prepared to welcome home dyes in shades of green or blue, Véronique colors the atmosphere with ragas and other mantras, and a smell of incense bringing her back to an India, which, in her heart, holds a special area. This is where she “cocoons” her reflections and wild ideas, accepting that conception takes more time than fabrication. 

Fixed on her large workbench and over her models, it is now a question of putting in order all that her unconscious found solutions to the day before; it falls to her to string together hours of creation, to link choices made through the dexterity which makes her art so meticulous, and the result such a pleasure: “At this very moment, I can’t dream of anything better.”